ybell fitness partnership with fitbench functional fitness equipment

LOS ANGELES — June 16, 2020 – YBell Fitness, Inc., the North American subsidiary of YBell Group Pty Ltd., announced the opening of its business operations in the U.S. and Americas with the launch of a new e-commerce platform and its first U.S. dealer. Now both consumer and commercial customers in these regions can directly access YBell’s new fitness products and online training programs.

“With a foundation of 37 other countries, we are excited to bring our fitness products to the Americas, where already we have received early orders,” said David Sigler, chief commercial officer of YBell Group. “As we anticipate great growth opportunities moving forward, we are proud to announce FITBENCH as our first U.S. dealer.” 

The innovative YBell® device was created by Aaron “Az” Laurence, a 15-year fitness trainer, who conceptualized a 4-in-1 handheld training tool while training clients on Australia’s famous Bondi Beach.  The YBell facilitates dumbbell, kettlebell, dual-grip medicine ball, push-up stand exercises, and more. To fully capitalize on this innovative fitness accessory, YBell Fitness has created online introductory workshops and courses for trainers and fitness enthusiasts, along with up-to-date instruction and classes through the YBell App.

Also known for its innovation and versatility, FITBENCH produces portable, adjustable benches that store fitness accessories such as dumbbells, slam balls, FITBANDs, and more at an exerciser’s fingertips in a compact space for efficient, effective, and diverse workouts. FITBENCH will distribute YBells to commercial markets in the Americas region, including health clubs, boutique studios, vertical markets, and more.

 “We are all about where function meets fitness, so the YBell is a perfect partner for us,” pointed out Tyler Danen, owner and CEO of FITBENCH. “Dedicated to delivering training tools that offer variety and quick exercise transitions, FITBENCH is excited to help meet the growing demand for YBell products in America.”

About YBell Fitness

YBell Fitness provides handheld exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops and live trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia, and U.S. offices in Beverly Hills, California, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via U.S. dealers, international distributors, and regional retailers. YBell® is a registered trademark of YBell Group Pty Limited in the United States and other countries.


For more information, contact Mark Livingston at +1 (310) 849-6887 or

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