MARCH STUDIO SPOTLIGHT: Wellfit
Embracing a mission to empower everyone to unlock their potential, Wellfit is dedicated to providing workouts in a more accessible, affordable, and efficient way. The company recently opened the largest indoor wellness and fitness facility in the United Arab Emirates (UAE), a 75,000-square-foot multi-sport Wellfit at the Circle Mall in Jumerirah Village Circle in Dubai.
Offering innovative technologies, equipment, and programming, Wellfit includes training areas for strength and conditioning, athletic performance, mixed martial arts, boxing, ninja and parkour, padel tennis, group exercise studios, and more. The massive facility also includes recovery rooms, a member lounge, a restaurant, and a retail outlet.
“Active living is core to our strategy and brand positioning, and is a way of life that integrates physical activity into everyday routines, whether at Wellfit or in our communities,” explains Gareth Jones, COO of Wellfit. “We deliver access to programs, information, and technology that foster a healthy and vital lifestyle.”
Among the 300 group ex classes each week – HIIT, yoga, cycling, Les Mills formats, and more – are Wellfit’s popular signature sessions, including 60 classes weekly.
The club’s flagship and best-performing signature class is Blackout, a unique HIIT concept developed in-house by expert coaches. This 55-minute immersive experience combines a progressive, structured program of boxing combinations using aqua bags with strength exercises in a dedicated studio equipped with state-of-the-art lighting and world-class audio visuals.
A key component of the Blackout classes is the FITBENCH STUDIO, an all-in-one workout bench that serves as an individual training station and houses four sets of rubber hexagon dumbbells (10, 15, 20, and 25 pounds), one 18-pound kettlebell, one 12-pound slam ball, and three sets of FITBANDs. For additional exercise variety, the bench features 8 incline positions for incline and decline movements, plyo box functionality, and a slot for a FITROPE.
“With its compact design and multi-functional workout capabilities, the FITBENCH STUDIO was the perfect fit,” Jones points out. “Blackout is an exciting class that is both challenging and varied – and a big part of this is due to the multitude of exercises that can be performed using the FITBENCH and its accessories.”
Three to five Blackout classes are held daily, and each accommodates 12 members in the 970-square-foot studio. In fact, Wellfit has increased the frequency of these sessions due to growing demand.
“We’ve received universally positive feedback from members and instructors alike,” Jones notes. “They appreciate the ease of set-up and ability to transition quickly from one exercise to another.”
Plus, the versatility of the FITBENCH is a valuable asset. “The FITBENCH allows our talented team of instructors to program workouts that are fun and constantly changing to challenge members of all ages and abilities – and keep them coming back for more,” Jones adds.
Ultimately, the partnership between this forward-thinking company and FITBENCH is mutually beneficial.
“We developed Wellfit to give our members choice all under one roof,” Jones says. “Blackout is a core pillar in this strategy, and we’re delighted to work with FITBENCH, whose product plays a key role in fulfilling our training objectives.”
Everything for an Active Life Under One Roof
Planning to open at least four more facilities in the UAE within the next two years, Wellfit is ambitiously evolving.
“Where sports and fitness meet innovation and technology, we are the gateway to the best version of ourselves every day,” Jones notes. “Future sites will incorporate this ethos and tailor our offerings to the communities we are serving.”
The Wellfit facility is truly jaw-dropping, and we feel privileged to play a role in revolutionizing physical activity in the UAE. A huge high five to Wellfit for calling on FITBENCH to help enable people to be the best they can be!