FITBENCH Announces European Entity to Accelerate Growth and Customer Support
European expansion follows 60% year-on-year growth in international sales and increasing demand from distributors and customers
FITBENCH, the innovative functional fitness equipment brand,announced the establishment of a new European entity based in Weil am Rhein, Germany, marking a significant step in the company’s continued international expansion.
The new European operation will be led by Tyler Danen, Founder and CEO of FITBENCH, who will serve as Managing Director, and will hold inventory of FITBENCH products and parts within Europe. The new entity is designed to make it easier and faster for FITBENCH to serve customers and distribution partners across the European Union.
By establishing a dedicated European presence and holding stock locally, FITBENCH will be able to facilitate frictionless trade across the EU, while significantly improving order turnaround times and access to replacement parts and accessories.
The move reflects growing demand for FITBENCH from European distributors, fitness operators and direct customers, as well as the brand’s broader momentum in international markets. FITBENCH has experienced a 60% year-on-year increase in international sales, highlighting the growing global demand for its innovative approach to functional fitness.
“Europe has become an increasingly important market for FITBENCH, and we’re seeing strong demand from both our distribution partners and customers across the region,” explains Tom Crampton, International Sales and Marketing Director at FITBENCH.
“Establishing a European entity is the natural next step for us. It allows us to put inventory closer to our customers, simplify the buying process and dramatically improving the speed at which we can deliver products and accessories.”
The European operation will support FITBENCH’s existing network of distributors while also creating greater flexibility to serve customers directly across EU markets. FITBENCH already has an established presence in Europe, with distribution partners across countries including Germany, France, and the United Kingdom.
“This is about investing in the long-term growth of FITBENCH internationally.” Tyler Danen added. “We have built a strong brand in the U.S., and our international business is growing rapidly. The recent launches of FITRACK and FITBAG are a great reflection of where we’re taking the brand, developing innovative products that help operators make better use of their space, simplify the training experience and create more opportunities for members.
“Europe represents a tremendous opportunity for us, and having a local operation gives us the infrastructure to support that growth properly. As we continue to expand our product offering and bring
FITBENCH’s expansion comes as demand for versatile, space-efficient functional training solutions continues to grow among commercial fitness operators, boutique studios and training facilities. Recent European installations and customer activity have further strengthened the brand’s presence in the region.
The new European entity will complement FITBENCH’s U.S. headquarters and manufacturing operation in Wisconsin, where the company continues to design and manufacture its FITBENCH products.
