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IHRSA 2022: FITBENCH + PLATFORM Partnership

Dubai’s Premium Platform Studios Showcase Digital Workouts with FITBENCH

Highlighting its exceptional digital exercise experience, The Platform Studios in Dubai, United Arab Emirates, is teaming up with FITBENCH at IHRSA 2022 – the annual global convention and trade show of the International Health, Racquet and Sportsclub Association.

Named the Best Boutique Fitness Studio in Dubai for four years in a row, The Platform Studios joins FITBENCH in Booth #1512 on the trade show floor June 23-24 at the Miami Beach Convention Center to raise the digital exercise ante and showcase a novel hybrid fitness collaboration. Throughout the show, The Platform Studios will livestream its HIIT classes from Dubai and on-site, which exercisers in the booth will participate in by following along on screens.

“Through engaging live sessions, our motivational coaches know how to bring the best out of participants, ensuring they walk away from every workout feeling the joy of exercise,” says Stewart Miller, CEO of The Platform Studios. “We only collaborate with innovative and forward-thinking partners, and with FITBENCH, our community will get all of the benefits of exhilarating full-body workouts via video.”

Workouts will capitalize on the versatility of the all-in-one FITBENCH FREE, which is equipped with:

  • Four commercial-grade hexagon dumbbells (10, 15, 20, & 25 pounds)
  • One 15-pound commercial slam ball
  • One 18-pound commercial kettlebell
  • FITBANDS® Package (6 resistance bands, 6 handles, 2 ankle straps)
  • Five anchor points for FITBANDS
  • Anti-microbial molded, cushioned top with 6 elevation positions

“We are thrilled to partner with The Platform Studios, which is equipping all of its locations with the FITBENCH FREE for innovative, effective training that delivers results,” says Tyler Danen, owner and CEO of FITBENCH.

The Platform Studios’ premium Platform.Fit app houses digital FITBENCH workouts as well, for convenient access anywhere, anytime, in a hybrid approach that offers a motivating sense of community even outside the boutique. FITBENCH customers also get free access to this app for high-energy live workouts and a library of on-demand videos in a variety of exercise modalities with the studios’ team of expert coaches.

At the trade show booth, visitors also can experience the FITBENCH ONE, FITBENCH STUDIO, FITBENCH PRO, FITBENCH YBELL, and FITBENCH FLEX.

About FITBENCH

FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

About The Platform Studios

The Platform Studios is dedicated to bringing the joy of exercise with every workout, and this high-end brand has been awarded Best Boutique Fitness Studio of the Year at Dubai Fit Awards for four years in a row. With locations in Dubai International Financial Centre and Dubai Marina, the company is opening new studios in Dubai Hills Mall and Al Reem Abu Dhabi in September 2022. Building a driven and energized fitness community in Dubai, the state-of-the art studios offer HIIT, cycle, strength and core, barre, yoga, Pilates, and boxing classes.

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