FITBENCH Partners with Fitness Division Company to Establish FITBENCH Russia
OCONOMOWOC, Wisc. and Moscow, Russia – June 16, 2021 – To accommodate growing international demand, FITBENCH has expanded operations in Russia through an exclusive partnership with Fitness Division Company, LLC, which will serve and do business as (DBA) FITBENCH Russia. Founded in Moscow in 2009, Fitness Division specializes in sales and maintenance of commercial fitness equipment, high-quality accessories, and functional training tools to gyms, studios, professional sports teams, and organizations.
“We chose Valeriy and his team because of their attitude for winning and passion for what they do,” said Tyler Danen, owner and CEO of FITBENCH. “They fit right into our FITBENCH Family culture, and I look forward to learning from their extensive industry knowledge.”
Valeriy Gorshkov, the founder of Fitness Division, will expand the presence of FITBENCH throughout Russia as the fitness industry rebounds from the challenges of the pandemic.
“With the need to keep social distance, gyms are reconfiguring training spaces and facilitating easy sanitizing,” Gorshkov noted. “There is a tremendous opportunity for FITBENCH, with its space efficiency, portability, and functionality, to turbocharge any area.”
As boutique studios continue to increase in Russia, Gorshkov predicts the same FITBENCH boom as those experienced the past several years in the United States and Europe. “This is an ideal time for innovative products to prove how they can help gyms and studios get members back and increase revenue.”
Even more, Gorshkov sees a broader opportunity for FITBENCH. “The most remarkable thing about FITBENCH is that its potential goes far beyond commercial gyms and studios. It will also have substantial demand in the home market, hospitality industry, and corporate gyms.”
The partnership is a win-win for FITBENCH and Fitness Division. According to Gorshkov, “Partnering with a forward-thinking, progressive company like FITBENCH is a valuable chance to be part of something even bigger than just the current products.”
Found in 40 states in the U.S. and 25 countries, FITBENCH is a compact workout bench that stores accessories such as dumbbells, kettlebells, a slam ball, FITBANDS, and more to facilitate efficient, effective workouts. The products are sold direct and through distributors and big box retailers around the world.