Case Study: SNAP Chancery Lane, London
Functional training specialist FITBENCH has strengthened its presence in the UK health club market with the installation of four FITBENCH One units at the newly opened Snap Fitness Chancery Lane club in London — a standout site whichshowcases the future direction of the global 24/7 brand.
Positioned at the heart of the club’s functional circuit area, FITBENCH has been selected to support Snap Fitness’ ambition to deliver high-quality, flexible training experiences within a premium, space-efficient environment.
A Functional Solution Designed for Modern Clubs
FITBENCH combines strength, conditioning, mobility and functional training into a single, self-contained platform, allowing operators to maximise programming options without increasing equipment clutter or floor space requirement.
At Chancery Lane, the four FITBENCH One form the backbone of a dynamic circuit zone, enabling members to move fluidly between exercises such as dumbbell work, kettlebells, bodyweight training, suspension work and core movements. The equipment provides an ideal platform for Snap Fitness’ signature S7 classes, which incorporate key functional equipment to deliver an effective all-body workout in as little as 20 minutes. The layout supports open gym usage, personal training and small-group circuits, making the space adaptable throughout the day.
For operators, this versatility reduces the need for multiple standalone pieces, while helping maintain clear sightlines and a premium aesthetic — an important factor in high-end urban clubs.
Aligning with a Premium Brand Vision
Snap Fitness Chancery Lane has been designed as a next-generation club, blending 24/7 accessibility with state-of-the-art equipment, boutique-style studios and an elevated member experience. The inclusion of FITBENCH reflects a broader shift among operators towards multi-purpose training solutions that encourage creativity, inclusivity and progression.
Kevin Yates, CEO EMEA at Snap Fitness, says FITBENCH plays a key role in that vision:
“FITBENCH is a brilliant example of where smart design meets real training impact. It’s versatile, intuitive, and it elevates the way our members move, train and progress. At Chancery Lane we’re building a club that’s future-focused, and FITBENCH fits that vision perfectly, it gives our members more freedom, more creativity, and a genuinely better training experience from day one.”
Member Engagement and Operational Benefits
From a member perspective, FITBENCH One lowers barriers to functional training by presenting equipment in an approachable, intuitive format. Everything required for a complete workout is within arm’s reach, encouraging exploration and reducing reliance on fixed machines.
For the operator, the benches support higher engagement across different member types — from experienced functional trainers to newcomers seeking variety — while also providing personal trainers with a versatile tool for session delivery. The result is a functional zone that is busy, flexible and commercially effective throughout the day.
Setting a Template for Future Clubs
The Chancery Lane installation highlights how FITBENCH can be deployed as a core infrastructure element, rather than an add-on, within premium functional spaces. As operators continue to seek ways to differentiate their floor offers and improve space utilisation, integrated solutions such as FITBENCH One are increasingly being viewed as a strategic investment.
With Snap Fitness using Chancery Lane as a reference point for its evolving estate, the partnership demonstrates how smart equipment design can directly support brand positioning, member experience and operational efficiency — all from a single, compact training platform.
“Seeing FITBENCH become a core part of Snap Fitness’ Chancery Lane club is incredibly exciting for us,” said Tyler Danen, founder of FITBENCH. “Snap shares our belief that functional training should be intuitive, inclusive and genuinely engaging, and this installation is a great example of how smart equipment can elevate both the member experience and the operator model. We’re especially excited about what this means for future growth with Snap, as well as the wider momentum we’reseeing globally.”
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