FITBENCH® Expands Sales Team with Two Industry Leaders

FITBENCH® Expands Sales Team with Two Industry Leaders

Industry Veteran Brian Weaver Joins FITBENCH® as VP of Sales Reading FITBENCH® Expands Sales Team with Two Industry Leaders 3 minutes
fitbench sales team

With fitness industry veteran Brian Weaver recently becoming vice president of sales, FITBENCH is continuing to build its dream team by adding two more sales leaders. Mike Meluch is the new director of sales, national accounts, and Matt Hennessey is the national dealer sales manager, responsible for commercial and consumer sales.

“We’re coming out swinging in 2023, and are really excited to add Mike and Matt to our team of all-stars,” Weaver says. “With their industry experience at innovative companies and their broad relationship networks, we anticipate great things as they further expand the growth of FITBENCH throughout North America.”

Mike Meluch

Meluch previously was the national sales manager at TRX Training, and also served as a territory manager at Free Motion Fitness. A former owner of several boutique fitness centers, he founded and ran Coop Gym in Chicago in the niche market of semi-private personal training sessions.

He also designed and directed goPerformance and Fitness in Chicago, a 10,000-square-foot functional training facility that he grew to 500 members. His first venture, Cutting Edge Fitness Chicago, was one of the first 1-on 1-training facilities in the city in 1996.

“I joined FITBENCH because of the people, the culture, the story, and the vision that embodies the brand,” Meluch said. “I Iook forward to being a part of this amazing team and serving our customers.”

Based in Chicago, Meluch has a B.S. in kinesiology and exercise science from Illinois State University in Normal, Ill.

Matt Hennessey

A 31-year fitness industry veteran, Hennessey joins FITBENCH from Echelon Fitness Multimedia, LLC, where he was the East Coast territory manager and the top revenue producer on the commercial/specialty team in 2021 and 2022.

Previously, he spent 12 years at Octane Fitness, most recently as the East Coast commercial manager, where he was salesman of the year in 2015 and 2019. Hennessey also served as regional sales manager/commercial sales territory manager at Total Fitness, overseeing B2B sales to and managing a group of retail stores.

“I have always loved companies that are founded and based on the principles of products, people, service, and innovation, and FITBENCH checks all those boxes,” Hennessey said.

With a B.A. in political science from St. Anselm College in Manchester, NH, Hennessey is based in Connecticut.

An Industry Leader

Founded in 2016, FITBENCH is an all-in-one portable, adjustable workout station that houses accessories such as dumbbells, kettlebells, a slam ball, and FITBANDS to facilitate virtually unlimited exercises in a compact footprint. Six premium models for commercial and home use are available today.

The company has accrued six design and utility U.S. patents, with more pending worldwide. FITBENCH today is found in 40 states and 35 countries, and sold direct and through distributors and big box retailers to studios, health clubs, vertical markets, homes, and the U.S military.


FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.